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Data protection

General

Here at studiomuc Apartment Rental Service GmbH, compliance with data protection laws is not just a statutory obligation; it is also a key factor in establishing trust. As a result, we wish to use the following data protection provisions to provide you with transparent information about the nature, scope and purpose of your personal data we collect and process on our website as well your rights.

Responsibility for data processing

As the operator of the website www.studiomuc.de, studiomuc Apartment Rental Service GmbH, Dr.- Gessler-Straße 37, 93051 Regensburg, Germany (hereinafter referred to as “We”) is the controller in accordance with Article 4(7) of the EU General Data Protection Regulation (GDPR). Should you have any queries, please contact us by email to thomas.neuhoff@studiomuc.de.

Please note that this privacy policy is for informational purposes only. Only the German Datenschutzerklärung is legally binding.

Data protection officer

Süddeutsche Datenschutzgesellschaft mbH

Contact person Maximilian Mayer

Von-Brettreich-Straße 4

93049 Regensburg

Tel: +49 (0) 941 – 38177070

Email: verwaltung@sddsg.de

Rights of data subjects

Your rights as a data subject

As a data subject, you have the following rights with us with regard to your personal data. You have:

  • right of access among others, to the categories of processed data, the purposes of the processing, the duration these data are stored for and any recipients in accordance with Article 15 GDPR and Section 34 of the Federal Data Protection Act (BDSG).
  • right to rectification or erasure of inaccurate or incomplete data in accordance with Articles 16 and 17 GDPR and Section 35 BDSG.
  • right to restriction of processing, subject to the requirements laid down in Article 18 GDPR or Section 35(1)(2) BDSG.
  • right to object to processing in accordance with Article 21 GDPR if the processing of such data took place on the basis of a legitimate interest.
  • right to withdraw any consent previously given with future effect in accordance with Article 7(3) GDPR.
  • right to data portability in a commonly used format in accordance with Article 20 GDPR.
  • In accordance with Article 22 GDPR, you have a right not to be subject to a decision based solely on automated processing, which produces legal effects concerning you or similarly significantly affects you. This also includes profiling within the meaning of Article 4(4) GDPR.
  • In accordance with Article 77 GDPR, you also have the right to lodge a complaint about the processing of your personal data by us with a data protection supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement.

Method

If you assert your rights under the GDPR and the BDSG against us, we will process the data you provide to us in order to fulfil your claim.

We then store the data transmitted by you to us and the data transmitted by us to you in return for documentary purposes until the end of the statutory period of limitation (3 years).

The legal basis for the processing and storage of the data is Article 6(1)(1)(f) GDPR (legitimate interest in the processing of data). This legitimate interest arises from our obligation to comply with your request and the need to be able to exonerate ourselves in any fine proceedings by proving that we have properly complied with your request.

You can object to the processing of your data on the basis of our legitimate interest at any time, subject to the conditions laid down in Article 21 GDPR. To do this, please use the contact details stated in the Imprint section. However, we would like to point out that the processing of your data to prove compliance with the rights of data subjects is mandatory within the meaning of Article 21(1) GDPR, as other means of proof do not exist or are not equally suitable.

Data protection measures

We secure our website and other systems, including your data, against loss, destruction, access, change and dissemination by unauthorised persons with technical and organisational measures. In particular, your personal data will be encrypted when transmitted via the Internet. We use the TLS (Transport Layer Security) coding system for this purpose.

However, the transmission of information via the Internet is never completely secure, which is why we cannot fully guarantee the security of the data transmitted by our website.

Data processing modalities

Sources and categories of personal data

We process your personal data insofar as they are necessary for the establishment, content-related design or modification of a contractual relationship between you and us (inventory data). These inventory data may include the following in particular: Name, title, contact details (postal address, telephone, email address), date of birth, etc.

We also process your usage data. The term “usage data” refers to data that are generated by your behaviour when using our website and our services, including in particular your IP address, the beginning and end of your visit to our website and information about the content you have viewed on our website.

We collect the aforementioned data either directly from you (e.g. by visiting the website) or, insofar as permitted by the data protection laws in force, from third parties or from publicly accessible sources (e.g. commercial and association registers, press, media or the Internet).

Transfer of data to third countries outside the EU

All information that we receive from or about you is generally processed on servers within the European Union. Your data are only transferred to or processed in third countries without your express consent if this is provided for by law, if an adequate level of data protection is ensured in the third country or if there are contractual obligations in place via the EU’s so-called standard contractual clauses.

Please note that the USA is a so-called unsafe third country. When transferring personal data to the USA, there is the risk that US security agencies can access these data under the “Cloud Act”. EU citizens do not have any effective legal recourse in the US or in the EU against these measures.

Disclosure of data, commissioned data processing

We never share your personal data with third-parties without authorisation to do so. However, we may in particular disclose your data to third parties if you have consented to the disclosure, if the disclosure is necessary to fulfil our legal obligations or if we are entitled or obliged to disclose your data owing to statutory provisions or official or court orders. This may in particular involve the provision of information for the purposes of criminal prosecution, emergency response or the enforcement of intellectual property rights.

We may in particular disclose the personal data we have collected from you to third parties within the framework of commissioned data processing, such as to the transport company commissioned to undertake the delivery or the service used for payment, insofar as this is necessary for the performance of a contract. Further details about these individual service providers along with additional information can be found under the Section entitled “Third party services”.

Under certain circumstances, we may also transfer your data to external service providers (processors) who process these data on our behalf and as instructed in order to simplify our own data processing. Each processor is contractually obliged in accordance with Article 28 GDPR. What this means in particular is that the processor must provide sufficient guarantees that suitable technical and organisational measures are implemented in such a way that the processing meets the requirements of the GDPR and ensures the protection of the rights of the data subject. Despite commissioning processors, we remain the responsible authority for the processing of your personal data within the meaning of the data protection laws.

Purpose of data processing

As a matter of principle, we only use the data for the purpose for which the data was collected from you. We may process the data for another purpose, unless this other purpose is incompatible with the original purpose (Article 5(1)(c) GDPR).

Storage period

Unless otherwise specified in detail, we only store the data collected from you for as long as necessary for the respective purpose, unless statutory storage obligations in place prevent deletion, such as those arising from commercial law or tax law.

Individual processing activities

We would like to show you as transparently as possible in the Section below which data we process from you on which occasion, on which basis and for which purpose.

Server log files

Every time a website is viewed and every time data is retrieved from a server, general information is automatically transmitted to the server providing the data. This data transmission is automatic and is a fundamental element of the communication between devices on the Internet.

The standard data transmitted include the following information in particular: your IP address, product and version information about the browser and operating system used (so-called user agent), the website from which your access took place (so-called referrer) and the date and time of the request (so-called timestamp). In addition, the http status and the amount of data transferred are recorded in the context of this request.

This information is logged by the server, stored in a table and saved there for a short time (so-called server log files). By analysing these log files, we can determine and then eliminate website errors, determine the utilisation of the website at certain times and, based on this, make adjustments or improvements as well as ensure the security of the server by being able to trace from which IP address attacks on our server were carried out.

Your IP address will only be stored for the time you use the website and will be deleted immediately afterwards or made partially unrecognisable by being shortened. The remaining data are stored for a limited period of time (7 days in most instances).

The legal basis for the use of the server log files is Article 6(1)(1)(f) GDPR (legitimate interest in the processing of data). As explained above, this legitimate interest arises from the necessity to operate and maintain our website. You can object to the processing of your data on the basis of our legitimate interest at any time, subject to the conditions laid down in Article 21 GDPR. To do this, please use the contact details stated in the Imprint section. However, we would like to point out in advance that the processing of your data in server log files is mandatory within the meaning of Article 21(1) GDPR, as otherwise the website cannot be operated at all.

Cookies and web storage

We use so-called “cookies” or “web storage” on your browser to improve the user-friendliness of our website.

Cookies

What are cookies?

In very simplified terms, a cookie is a small text file that stores data about the websites you have visited. Cookies can be used in many different ways. They can, for example, store a kind of “user profile”, i.e. things like your preferred language and other page settings that are needed by our website to be able to provide you with certain services. The cookie file is stored on your device and also helps us to recognise you when you visit our website again.

Under certain circumstances, the cookies also provide us with information about your preferred activities on our website, enabling us to tailor our website to your individual interests or make the navigation on our website even quicker.

How you can avoid cookies

You can manually delete the cookies in the security settings of your browser at any time.

However, you can also prevent the installation of cookies in advance by adjusting the corresponding settings in your web browser. Please note, however, that you may then not be able to use all functions of our website to their full extent, or you may discover errors in the way our website is displayed or how you can use it.

Cookies from third party providers

It is possible that third party providers whose services we utilise to design and operate our website will independently store their own cookies on your device, doing so in particular via so-called plug-ins (see below under the Section entitled “Third party services”). If you only want to accept our own cookies, but not cookies from these third parties, you can prevent the storage of these cookies by selecting the appropriate “Block third party cookies” setting.

Which cookies are used?

Our website uses the following cookies as detailed below:

NameErläuterungHerkunft (Domain)Gültigkeit/ Speicherdauer Zugriff Dritter
pll_languageThis cookie is used to save the language settings. It is required for the system operation. studiomuc.de1 Year no
Cmplz_These cookies are set by the cookie banner and save the setting selected by the website visitor. studiomuc.de1 Year no
_fbpUsed by Facebook to display a range of marketing products, such as real-time bidding from third party advertisers. studiomuc.de3 months yes, Facebook

Legal basis

The legal basis for the use of cookies that are absolutely necessary for the functioning of the website (e.g. shopping cart cookie, session cookie) is Article 6(1)(1)(f) GDPR (legitimate interest in the processing of data). This legitimate interest arises from our need to be able to offer you a functioning website. Cookies are required for this purpose because they are an integral part of the latest Internet technology, and many functions of current websites would not be available without cookies. We therefore need cookies to be able to provide you with the website in line with your request.

You can object to the processing of your data on the basis of our legitimate interest at any time, subject to the conditions laid down in Article 21 GDPR. To do this, please use the contact details stated in the Imprint section.

However, we would like to point out that the processing of your data in certain cookies is mandatory within the meaning of Article 21(1) GDPR, as otherwise the website cannot be operated at all and we do not have the technical means to prevent the cookies from being set on certain individual devices. However, you may be able to do this yourself in your browser. For further information on this, please refer to the instructions for your browser.

The legal basis for the use of cookies that are not absolutely necessary for the functioning of the website is Article 6(1)(1)(a) GDPR (consent of the data subject). We ask you to give your consent to the use of non-essential cookies the first time you access the website by means of the information text that is displayed. You can withdraw your consent at any time with effect for the future by deleting all cookies in your browser. You can consult the instructions for your browser to see how this works.

Web storage

What is web storage?

Web storage is a form of technology for web applications that stores data in a web browser. Web storage can be seen as a simplified further development of cookies, but differs in a number of ways.

Unlike cookies, which can be accessed by both the server and the client, web storage is completely controlled by the client. This means that data are not transferred to the server every time the website is accessed. Access is only possible locally via scripts on the website. What this specifically means is that third parties cannot access the information stored on the website. Only you and us can access the data stored locally.

Legal basis

The legal basis for the use of web storage that is necessary for the functioning of the website is Article 6(1)(1)(f) GDPR (legitimate interest in the processing of data). This legitimate interest arises from our need to be able to offer you a functioning website. Web storage is required for this purpose because it is an integral part of the latest Internet technology, and many functions of current websites would not be available without it. We therefore need web storage to be able to provide you with the website in line with your request.

You can object to the processing of your data on the basis of our legitimate interest at any time, subject to the conditions laid down in Article 21 GDPR. To do this, please use the contact details stated in the Imprint section.

However, we would like to point out that the processing of your data in web storage is mandatory under certain circumstances within the meaning of Article 21(1) GDPR, as otherwise the website cannot be operated at all and we do not have the technical means to stop it from being used on certain individual devices. However, you may be able to do this yourself in your browser. For further information on this, please refer to the instructions for your browser.

Making contact

Our website offers ways to contact us directly. The message By contacting us, you agree to the processing and storage of your transmitted data (including in particular your email address) to process your request will then open up. You can object to this processing at any time with future effect. To do this, please use our contact details stated in the Imprint section. However, please note that we will no longer process your request.

We only process the data you have provided to us until the respective purpose of making contact has been achieved, unless there are statutory retention periods to the contrary. If the purpose of making contacting is to assert data subject rights, the statements made in the Section entitled “Your rights as a data subject” will apply.

The legal basis for the use of data transmitted to us when making contact is Article 6(1)(1)(a) GDPR (consent of the data subject). You can revoke your consent at any time with future effect. To do this, please use the contact details stated in the Imprint section.

Using our booking tool

If you want to make a booking on our website, it is essential you provide certain data in order for your contract to be concluded and your order to be processed. This essential information for processing purposes is marked separately; all other information can be entered voluntarily. We only process the data you have entered during the course of the booking process in order to process your booking. If you do not enter the required information, this will mean your order cannot be processed.

To place an order, you are directed to our ordering software, which is provided on our behalf by Up Hotel Agency Ltd, Albert Street, Rugby, CV21 2SA, England. Further information on data protection at Up Hotel Agency Ltd can be found at www.uphotel.agency/privacy-policy   

Furthermore, it may be necessary to disclose your data to third parties in order to process the order, such as banks/payment service providers, logistics companies, etc. You can find more information above under the Section entitled “Disclosure of data”, as well as below under the Section entitled “Third party services”.

The legal basis for using your data to process an order is Article 6(1)(1)(b) GDPR (processing of data for the performance of a contract). The legal basis for the data you have voluntarily entered during the ordering process is Article 6(1)(1)(a) GDPR (consent of the data subject). You can revoke your consent at any time with future effect. To do this, please use the contact details stated in the Imprint section.

Due to commercial and tax requirements, we are obliged to store your address, payment and order details for a duration of ten years. We will, however, restrict processing after a period of two years, i.e. your data will only be used to comply with statutory obligations.

In order to prevent access by unauthorised third parties to your personal data, in particular your financial data, the order process is encrypted using TLS technology.

We may also process the data you have entered in order to inform you about other products from our portfolio that may be of interest or send you emails containing technical information.

The legal basis for the use of your contact details for this purpose is Article 6(1)(1)(f) GDPR (legitimate interest in the processing of data). This legitimate interest arises from our need to send you information about our range and our company that may be of interest (direct marketing).

You can object to the processing of your data on the basis of our legitimate interest for direct marketing purposes at any time, subject to the conditions laid down in Article 21 GDPR. To do this, please use the contact details stated in the Imprint section.

Registration area

Our website gives you the option to register for additional, more personalised functionality on its pages. When registering, your personal data (e.g. email address and name) are collected and processed for the purpose of providing these personalised services.

The legal basis for the data you have entered during the registration process is Article 6(1)(1)(a) GDPR (consent of the data subject). You can revoke your consent at any time with future effect. To do this, please use the contact details stated in the Imprint section.

Third party services

To simplify our data processing and to extend the functional scope of our website, we use services/resources from third parties, such as plug-ins, external content, software or other external service providers (services). Personal data may also be transmitted to these service providers in the process. In order to protect your data, we have, where necessary to do so, contractually obliged the service providers in accordance with Article 28 GDPR to process your data exclusively as instructed.

We expressly point out that we are typically only responsible for the collection and transmission of data by the service within the meaning of the GDPR, but are not responsible for any subsequent processing by the respective service provider at a later date.

We make use of the following services in detail:

Google Services

Our website uses the following service(s) provided by Google Ireland Limited (“Google EU”), Gordon House, Barrow Street, Dublin 4, Ireland. This company represents Google LLC („Google US”), 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, in the EU.

By using these services, data are transferred to Google EU and, under certain circumstances, from Google EU to Google US. The Google Group can process the transmitted data in order to create anonymised user profiles for statistical purposes. If you also have a Google account and are logged in to it, Google can assign the transmitted data to your account, including across devices. We do not generally have any influence over this data processing. Google is therefore responsible for this data processing.

You can find more information on how user data are dealt with in Google’s Privacy Policy at https://policies.google.com/privacy.

Details of the standard contractual clauses in place (assurance of adequate level of data protection in third countries) can be found here: https://support.google.com/adspolicy/answer/10042247?hl=de

You can manage your Google advertising settings on the following website: https://adssettings.google.com/?hl=de (This setting will be deleted if you delete your cookies)

We use:

Google Analytics

Our website uses the service “Google Analytics” from Google. Google Analytics uses cookies (see above under “cookies”) to enable us an analysis of the website usage of website visitors. The information produced by the cookies about the usage of this website through the users will generally be transmitted to a Google server in the USA and stored there. Among other things the following can be transmitted: Your IP address, product- and version information about the used browser and operating system (so called user agent), the webpage from which your access took place (so called referrer), date and time of your request and possibly your internet-service-provider.

Our website has activated the IP-anonymization, so that your transmitted IP address will be reduced before transmission from the jurisdiction of the GDPR, and thereby made partially unrecognizable (anonymized). Only in exceptional cases your IP address will be first transmitted to a Google server in the USA and immediately reduced thereafter.

Google will use the transmitted information on our account to evaluate the usage of our website, to compose reports about website activity, and to deliver us further services related to the website usage and internet usage. The IP address transmitted by your browser within the frames of Google analytics will not be matched with other data from Google.

You can find more information about the terms of service and data protection by Google analytics at http://www.google.com/analytics/terms/de.html and under https://policies.google.com/technologies/partner-sites?hl=de

You can prevent the transmission and processing of data to google  that is produced by the cookie related to the website usage (including IP address), by downloading the browser-plugin available from the following link and installing it in your browser. The current link is: http://tools.google.com/dlpage/gaoptout?hl=de.

You can also prevent the setting of cookies in general (see above “How you can avoid Cookies”).

The legal basis for the usage of Google Analytics is Art. 6 (1) point (a) GDPR (consent of the data subject), since no data processing occurs as long as you do not accept our cookies via the cookie-banner. You can revoke your consent with effect for the future at any time. For this purpose, please delete the cookies stored in your Browser, or use the contact details stated in the imprint.

Google Fonts

Our website uses the external font service “Google Fonts” from Google. This service enables us to present our website in a uniform and appealing way, even with very differently configured user devices, by loading fonts from an external server instead of from the user’s device. The required fonts are usually requested from a Google server located in the USA. Following this request, the following information, among others, is transmitted to the Google server and stored there: your IP address, product and version information about the browser and operating system used (so-called user agent), the website from which your access took place (so-called referrer), the date and time of the request and, under certain circumstances, your Internet service provider.

The legal basis for the processing of your data with regard to the “Google Fonts” service is Article 6(1)(1)(f) GDPR (legitimate interest in the processing of data). This legitimate interest arises from our need to display our online content in an appealing and uniform way. You can object to the processing of your data on the basis of our legitimate interest at any time, subject to the conditions laid down in Article 21 GDPR. To do this, please use the contact details stated in the Imprint section.

Google Tag Manager

Our website uses the “Google Tag Manager” support service from Google. This service does not process any personal data itself. However Google Tag Manager triggers scripts that are required by other services in order to capture data. It is not possible for Google Tag Manager to access these data.

Ad services

We use services on our website that help us to increase sales and make our offering more popular. These services may, for example,

  • record the surfing habits of visitors to our website and display appropriate ads based on this information
  • collate statistical data on interaction with ads on our website, which we can then use to optimise our advertising expenditure, or
  • display an average of other customers’ views about our company (so-called ratings or testimonials).

These services may collect the following data in particular: Origin (country and city), language, operating system, device (PC, tablet PC or smartphone), browser and all add-ons in use, referrer (the source from where the user originated), clicks on ad banners, viewing time and actions after clicking on ad banners. These data, or parts thereof, may also be transmitted to the respective service provider in order to allow the service in question to be used.

The collected data are automatically processed, among other things, to display suitable ads to you based on your supposed preferences, for market research purposes or to customise the structure of our website in line with your needs. This constitutes automated decision-making and/or profiling in accordance with Article 4(4) and Article 22 GDPR. This automated means of processing is permitted in accordance with Article 22(2)(2) GDPR on the basis of Section 15(3) of the German Telemedia Act (TMG). You have the right to object to this form of data processing at any time. To do this, please use the contact details stated in the Imprint section.

The legal basis for the use of ad services is Article 6(1)(1)(a) GDPR (consent of the data subject). We ask you to give your consent to the processing of your data the first time you access the website by means of the information text that is displayed. You can withdraw your consent at any time with effect for the future by deleting all cookies in your browser. You can consult the instructions for your browser to see how this works.

We use:

Facebook Pixel, Facebook Custom Audiences and Facebook Conversion

The so-called “Facebook pixel” is used on our website. Facebook is a social network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Further information on Facebook can be found under the Section entitled “Social media fan pages”.

The Facebook pixel makes it possible on the one hand for Facebook to identify you as a visitor to our website as a target group for ads to be displayed (so-called “Facebook ads”). We therefore use the Facebook pixel to display Facebook ads we have activated exclusively to those Facebook users who have also shown an interest in our website, or who have certain characteristics (e.g. interests in certain topics or products determined based on the websites that they have visited), which we then transmit to Facebook (so-called “Custom Audiences”). By using the Facebook pixel, we also want to ensure that our Facebook ads match the potential interest shown by users and do not annoy them. Furthermore, by using the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after they clicked on a Facebook ad (so-called “conversion”).

We are jointly responsible for the collection of data that Facebook collects on our website by using Facebook pixels and similar technology. We have concluded the following agreement with Facebook in this regard:

https://www.facebook.com/legal/controller_addendum

If Facebook provides us with anonymised reports and analysis, this is done based on a commissioned data processing agreement: https://www.facebook.com/legal/terms/dataprocessing

Data are processed in the USA based on standard contractual clauses: https://de-de.facebook.com/legal/technology_terms

Further information on data protection at Facebook can be found at https://www.facebook.com/about/privacy/.

Service providers to process your order

We may in particular disclose the personal data we have collected from you to third parties within the framework of commissioned data processing, such as to the transport company commissioned to undertake the delivery or the service used for payment, insofar as this is necessary for the performance of a contract.

The legal basis for transmitting those data required to process an order is Article 6(1)(1)(b) GDPR (processing of data for the performance of a contract). Your data need to be provided and transmitted, otherwise your order cannot be processed.

The legal basis for the data transmission you have voluntarily chosen during the ordering process (e.g. for the dispatch status via email) is Article 6(1)(1)(a) GDPR (consent of the data subject). You can revoke your consent at any time with future effect. To do this, please use the contact details stated in the Imprint section.

We make use of the following service providers in detail:

UpHotel

For apartment bookings, we use the “UpHotel” service operated by Up Hotel Agency Ltd, Albert Street, Rugby, CV21 2SA.

This service allows us to provide a booking tool for our apartments on our website. By using this service, data are transmitted from our website to UpHotel, including in particular your contact details, your IP address, product and version information about the browser and operating system used (so-called user agent), the website from which your access took place (so-called referrer), the date and time of the request and, under certain circumstances, your Internet service provider. In addition, the status and the amount of data transferred are recorded in the context of this request.

Details on the data recorded along with information on how UpHotel processes the recorded data can be found in UpHotel’s Privacy Policy: https://uphotel.agency/privacy-policy/

We have a legitimate interest in involving UpHotel within the meaning of Article 6(1)(1)(f) GDPR in terms of being able to offer a booking tool on our website and designing it in a more functional way.

Other services

Live Chat Tidio

We use the live chat service of Tidio LLC, 180 Steuart St. CA 94119, San Francisco and Tidio Poland Sp.Z o.o., Wojska Polskiego 81, 70-481 Szczecin, Poland on our website.

You can use the service to communicate directly with our employees. The service records data (in particular browser information, page content and the conversation). Furthermore, as part of a live chat system for answering live inquiries, your communicated e-mail address and the communicated chat contents are collected and stored for the course of the chat. Local storage is accessed to operate the chat function.

Further information on data usage at Tidio can be found in the provider’s data protection declaration: https://www.tidio.com/privacy-policy/

 

The legal basis for the usage of Live Chat Tidio is Art. 6 (1) point (a) GDPR (consent of the data subject), since no data processing occurs as long as you do not accept our cookies via the cookie-banner. You can revoke your consent with effect for the future at any time. For this purpose, please delete the cookies stored in your Browser, or use the contact details stated in the imprint.

Social media fan pages

In addition to our website, we maintain online pages on social network platforms in order to be able to communicate with customers, interested parties and users active there, and to inform them about our services.

If you visit our page on a social platform, your data are typically processed for our market research and advertising purposes by the respective platform provider. The provider may also process the data for its own purposes. Usage profiles can be created from your usage behaviour and the interests resulting from it. These user profiles can in turn be used, for example, to place ads inside and outside the platforms that are supposed to correspond to your interests. To this end, cookies (see above) are typically stored on your device in which your usage behaviour and interests are saved. If you are in particular a member of the respective platforms and are logged in to them, additional data can be stored independently in the user profiles. For a detailed presentation of the respective data processing and the possibilities to object to such processing, we refer to the following linked information from the providers as only they know the exact procedures of their data processing.

We point out that your data may also be processed outside the European Union. This can result in risks as it could make it more difficult to enforce your rights, for example.

The legal basis for the use of online pages and the associated data processing in general is Article 6(1)(1)(f) GDPR (legitimate interest in the processing of data). This legitimate interest arises from our need to present ourselves to visitors and users of social networks and to introduce statements of all kinds to shape opinion. You can object to the processing of your data on the basis of our legitimate interest at any time, subject to the conditions laid down in Article 21 GDPR. To do this, please use the contact details stated in the Imprint section.

The use of statistical data of all visitors to our social media websites, which are collected, processed and made available to us by the respective website operators, is based on Article 6(1)(1)(f) GDPR (legitimate interest in the processing of data). This legitimate interest arises from our need for an anonymous evaluation of the visitor and usage behaviour on our websites to improve the design of our online content from a user’s perspective and optimise our communication with interested parties. You can object to the processing of your data on the basis of our legitimate interest at any time, subject to the conditions laid down in Article 21 GDPR. To do this, please use the contact details stated in the Imprint section.

If you are asked by the respective providers to give your consent to the processing of data, the legal basis for such processing is Article 6(1)(1)(a) GDPR (consent of the data subject). You can revoke your consent at any time with future effect. To do so, please contact the provider who has asked you for your consent.

In the event that you wish to assert the aforementioned rights, we would like to point out that, despite the possibility of joint responsibility, these rights can be exercised most effectively with the providers. Only the providers typically have direct access to your data and can take appropriate measures and provide information directly. However, should you require assistance, you can contact us and we will do all we can to support you at any time.

We are represented on the following:

Facebook

Facebook is a social network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Facebook Ireland Ltd. is the European subsidiary of Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA.

Further information on data protection at Facebook can be found at https://www.facebook.com/about/privacy/. Further information on our own data processing can be found in this Policy.

We have concluded a supplementary agreement with Facebook as part of our usage agreement, which regulates the responsibility for data processing with regard to the Page Insights function in accordance with Article 26 GDPR. Further details of this agreement can be found here: https://www.facebook.com/legal/terms/page_controller_addendum.
In this agreement, Facebook has undertaken, among other things, to inform you about the data processing within the framework of the Page Insights function. This information can be found here: https://www.facebook.com/legal/terms/information_about_page_insights_data.

Google My Business

My Business is a professional network operated by Google Ireland Ltd. (“Google EU”), Gordon House, Barrow Street, Dublin 4, Ireland. This company represents Google LLC („Google US”), 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, in the EU.

Further information on data protection at Google can be found at https://policies.google.com/privacy.

You can manage your Google advertising settings on the following website: https://adssettings.google.de/.

Instagram

Instagram is a social network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Facebook Ireland Ltd. is the European subsidiary of Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA.

Further information on data protection at Instagram can be found at http://instagram.com/about/legal/privacy/.

Further information on data protection at Facebook can be found at https://www.facebook.com/about/privacy/.

Privacy Policy Version: 09/06/2021

Source: Süddeutsche Datenschutzgesellschaft mbH

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